On expeditions with the users' eyes.
With empathy and enthusiasm.
Martina Jacobs
Business Psychologist
& UX Professional
An outstanding user experience does not happen on its own.
It requires innovation, creativity and the willingness to actively shape change in the product world and in the company.
Let's make it happen!
Our collaboration can begin here with
My journey toolkit
01
Binoculars for the big picture
Binoculars expand our perspective, offering a glimpse into the future and aiding in forecasting upcoming needs.
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Competitor research
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Analysis of market and lifestyle trends
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Consideration of New work and Digitalization for products and company processes
With binoculars in hand, we maintain a sharp focus on the business direction and capitalize on emerging opportunities.
02
Magnifying Glass for thorough analysis
Utilizing a magnifying glass, we delve into crucial details of current issues along the customer journey and challenge existing solutions.
By integrating
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research, usability testing, and design thinking into
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the iterative development process, we can craft compelling solutions that meet customer needs.
03
Compass for goal orientation
A compass steers us securely through the realm of human-centered development, aiding in:
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Formulating problem statements and identifying business opportunities
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Data collection and analysis
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Creative solution discovery, such as in Design Sprints
This compass ensures we stay on course in a volatile environment while driving the creation of business value.
Let's experience successful adventures with
My special add-ons
Collaboration with
Empathy
I am convinced that the best results can only be achieved in a team with an appreciation for all disciplines. My empathy helps me in understanding context and in taking individual needs and abilities into account.
Discovery with
Enthusiasm
It's not about knowing everything - but about finding out. I like to discover new things, take new paths - willing to learn from mistakes. I want to share my enthusiasm for experimenting and adapting to change with others in a team.
Overcome obstacles with
Motivation
I love the varied nature - stumbling blocks and hurdles can make a trail interesting. Long dry spells or flooded paths can still be energy-sapping and require perseverance. My enthusiasm motivates not to give up, even in challenging situations.
You would like to know more?
About me
What others say
“Working with Martina was a breeze! Her calm demeanor, strong leadership, visionary thinking, and impeccable analytical thinking made working together fun and successful.”
Marilynn Bou Habib, UX Designer
Martina in 30 seconds
Hi, I’m Martina.
I feel most at home in wild, open landscapes — especially by the sea. Being close to nature helps me slow down, observe more carefully and see things from a different perspective.
I also value meaningful conversations: listening, exchanging ideas and questioning assumptions together. The working world is constantly changing. Rather than holding on to the status quo, I believe we can use change as an opportunity — to explore new possibilities and meet challenges with curiosity.
Let’s connect and tackle what’s next together.
Let's start our journey with a
Personal Chat
You have a customer journey to optimize?
I have the perfect journey toolkit with valuable add-ons!
Contact me so we can figure out how we can work together!
